2019
Investor's Business Daily
UX Design / Research / Visual Design
UX/UI Designer
Our team was tasked with redesigning the Investors.com homepage to showcase the IBD brand as a leading source for stock data and investment strategy.
Redesign the Investors.com homepage to reflect their high-end brand, value, and product offering; creating an experience that is intuitive, simple to navigate, valuable to interact with and enjoyable to encounter.
UX/UI Design
User Research
Visual Design
“Our site fails to showcase us as a leading source for stock data and investment strategy.”
— Executive Stakeholder
IBD’s homepage struggled with a crowded navigation, unorganized content and lack of visual hierarchy, which made it difficult for users to easily scan the page. There wasn’t a clear separation and differentiation between IBD content, promotional material, and advertisements. Overall, it missed the mark in showcasing IBD as a leading source for stock data and investment strategy.
01
Redesign
Overhaul homepage to showcase its unique brand and product offering.
02
Usability
Enhance the usability of the homepage, making it easy to scan and navigate.
03
Personalization
Employ personalization to display IBD’s products and improve user engagement.
04
Responsive
Design for responsive web with multiple breakpoints.
01
Redesign
Overhaul homepage to showcase its unique brand and product offering.
02
Usability
Enhance the usability of the homepage, making it easy to scan and navigate.
03
Personalization
Employ personalization to display IBD’s products and improve user engagement.
04
Responsive
Design for responsive web with multiple breakpoints.
A competitive analysis was conducted to identify competitor's strengths and weaknesses. This helped inform missed opportunities and potential areas of improvement that could be implemented.
We defined what content was most important to IBD users and what they expect on the homepage by identifying key workflows. These discoveries highlighted key pain points on the current site and provided good insights from both current and new users.
Our persona created empathy and provided an understanding of the expectations, concerns, and motivations of target users.
A journey map helped visualize different opportunities for improving the end-to-end experience from a user-centered point of view.
Data collected from the IA revealed popular content and highly trafficked sections, which helped prioritize the content that mattered most to users.
We could now begin ideating on a compelling experience for the investor community by maintaining careful consideration of end user preferences and putting an emphasis on the quality of content that would be displayed.
Rough sketches were drawn during whiteboarding sessions, which later turned into initial wires for a proof of concept.
The sites original navigation was very dense and insights from the IA study helped us restructure the primary navigation. We utilized quick links for popular content, streamlined the core menu items, and shifted the proprietary tools.
User feedback informed what content we would prioritize on the homepage. Important features like the market daily brief and stock trends were displayed at the top for quick discoverability.
Our proposed solution maintains a strong visual hierarchy, keeping content well organized so that it becomes conducive to quick scanning and navigating. It immediately lets users know what their primary focus is by the content displayed above the fold.
Users can quickly access the most recent stock market news and updates. They can see the top-performing and worst-performing stocks, relevant news stories, educational videos, and analyst opinions on market activity.
In addition to the homepage, we also redesigned core interactions like the navigation menu and search experience.
The homepage is the face of your online brand and should not only reflect your value and expertise, but display that you know your audience as well. As such, it is best to surface the content, tools and links that your users need most. The design of the site should offer an experience that users want to interact with and trust.
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